Lucile Ferraton
Web Marketing Manager, Sanzi Imports Ltd
Hello, my name is Lucile.
I graduated in June 2008 my Master in Marketing Product Manager at ISEG in France, in Lyon.
Open-minded, eager to learn, autonomous, dynamic, strong sense of responsibilities, highly organized, innovative and results oriented, today, I have a great desire to constantly improve myself. I also have a sense of responsibility and organization. I also like to face new challenges.
"Own only what you can always carry with you: know languages, know countries, know people. Let your memory be your travel bag."
97 contacts- Layout, maintenance and creation of existing and furture websites for use as selling tools
- Conception, implementation and monitoring of marketing programs to enhance sales of the company
- Enhance corporate image
- Event management
- Re-arrangement and maintenance of the showroom
2009 - 2011- Participated to the marketing & advertising strategies
- Prepared tenders to find an advertising agency for Office Plus & Micropolis
- Managed communications budgets for the companies Micropolis & Office Plus
- Ensured adherence to schedule communication
- Liaised with the various providers (advertising agencies, printers, media, radio, TV,...)
- Oversaw annual catalogs of Office Plus & Micropolis
- Organized trade fairs
- Updated & administered Micropolis & Office Plus websites via joomla
- Handled the Search Engine Optimization for Micropolis & Office Plus websites
- Developed internal communication (internal newsletter, events ...)
- Redesigned Office Plus showroom
- Established partnerships and sponsorships
2008 - 2009- Proposed marketing plans for clients to the Marketing Director
- Developed standardize presentations, sales scripts & proposals
- Compiled media database (radio stations, press releases, magazines)
- Redesigned WAAM Website
- Updated & administrated WAAM Website via Joomla
- Produced newsletters and distributed it to email marketing list of clients
- Handled the Search Engine Optimization for clients'websites
- Managed interns at WAAM
2007 - 2008- Proposed a marketing plan to create traffic on the website
- Planned and managed online advertising (free press release distribution sites digg-likes, social networking sites, affiliate marketing, search optimization)
- Implemented and tested new modules on the website
- Translated the website in English & Spanish versions