Simon Young

Simon Young discovered social media as a freelance journalist for NZ Marketing Magazine, covering search marketing, email marketing and blogging, as well as the overall marketing mix. In 2004 his NZ Marketing Magazine cover story, Logging into Blogging, gave New Zealand businesses a taste for a new era where anyone can be a creator, consumer or curator of content.

Today his company, sy social media consultancy, teaches organisations how to adapt for the social era - where consumers no longer trust what you say, because you say it. Where they trust what they hear from their friends. Where they know the brand is delivered by its people.

Simon walks the talk, blogging, podcasting, tweeting and facebooking on a (very!) regular basis.